Show and Tell: Products with Interesting Stories

There's an interesting story behind the Morton's Umbrella Salt Girl. The Morton Umbrella Girl first appeared on the table salt packaging in 1914. In 1911, Morton’s first advertising campaign for a series of ads in Good Housekeeping created the idea for the girl and her slogan, "When it Rains it Pours." The slogan is still used today.

Since 1914, there have been a total of six Morton Salt Umbrella girls. The package that I brought in for Show and Tell is a commemorative package and pays tribute to the 1933 Morton Salt Girl.

The package read: "The third Morton Salt Umbrella Girl was on our package from 1933 until 1941. In the post depression years, jazz was king. And as it reigned, our little girl poured. "

The newest Morton Salt Umbrella Girl, which is the second image above, was introduced in 1968, and has been used on the packaging every since.